SolarSmiths Energy Pvt. Ltd. is a Delhi-based turnkey solar installation company serving homes, businesses, institutions and industries since 2015. With 500+ successful installations and government-approved processes, emavens built their full website from scratch — a lead-generation-first digital presence that earns trust before the first site visit.
Duration60 days
PlatformWordPress — Design & Development
IndustryRenewable Energy / Solar Installation
Websitesolarsmiths.com
ServicesStrategy · UX/UI · WordPress Build · Lead Gen · SEO
CHALLENGES & PAIN POINTS
Trust Gap in a Low-Trust Market
Solar is a high-value, high-skepticism purchase in India — the site had to visibly communicate authority, certifications and real project history before a visitor picks up the phone.
Multi-Segment Navigation
Homeowners, business owners and institutional decision-makers each needed a distinct entry point and tailored messaging without fragmenting the site.
Process Complexity
Approvals, subsidies, net metering and AMC — explaining the whole solar journey in a way that reduces anxiety rather than adding to it.
Lead Capture Without Friction
Consultation-first businesses lose leads on long forms. Every CTA needed to be low-friction and present at every scroll depth.
Local SEO at City Level
Ranking across 7+ specific NCR cities meant dedicated location pages without duplicating or diluting content.
Post-Installation Engagement
500+ existing customers needed reasons to return — AMC, referrals, performance tracking — not just new visitors arriving.
How We Solved It
five moves that turned a proposal into a platform.
01
Homepage as a Lead Funnel
The homepage is a linear trust-and-convert journey: hero CTA → service segments → working process → case studies → testimonials → FAQ → final CTA. Every section is a reason to stay or act.
02
5-Step ‘How We Work’ Process
The consultation-to-installation journey rendered as a clean icon-led sequence: Site Visit → Custom Proposal → Quick Installation → Net Metering & Govt Approvals → Ongoing Support.
03
Segment-First Service Pages
Separate deep-linked pages for Residential, Commercial, Business and Institutional solar — each with segment-specific language, use cases and CTAs.
04
Location Pages for NCR-Wide SEO
Dedicated city-level landing pages for West Delhi, South Delhi, Noida, Gurugram, Faridabad, Sonipat, Panipat and Bahadurgarh — each independently rankable.
05
Self-Learning & Blog Ecosystem
A ‘Self Learning’ hub and Solar Insights blog covering installation guides, sizing, On-Grid vs Off-Grid, cost breakdowns — organic authority and reduced sales-education burden.
DESIGN APPROACH
Clean energy, clean design.
User Experience
Sticky 'Schedule a Visit' CTA at every scroll depth
WhatsApp + Call floating buttons, always-on for mobile
Homepage FAQ pre-answering the five biggest objections
PowerSmith EasyCal — self-serve ROI calculator
Visual Identity
Deep navy hero with amber accents — trustworthy, never cold
Photography-led sections using real installation imagery — zero stock
Icon-led process diagrams and segment cards for fast mobile scanning
Key Achievements
Post-launch metrics (organic traffic growth, lead volume, keyword rankings) to be added from Google Analytics / Search Console before publishing.
Full WordPress website launched covering 4 service segments, 7 city SEO pages, real project case studies, and a 20+ article blog
500+ verified installations documented as live case studies and named client testimonials
Self-learning education hub built (Solar For Home, Solar For Business, Finance Models, FAQs) to reduce inbound support queries
Every page ends with a CTA — zero dead ends in the entire site structure
