Case Study: Maison Concepts — a heritage home‑décor brand, reimagined for modern commerce.
Maison Concepts
Since 1991 · Mississauga, ON
A Canadian home & lifestyle brand offering bath, dining, décor, and gifting. emavens built and launched their Shopify store from scratch — engineering a premium personalization, promotions, and retention system for a catalog‑heavy home goods business.
Structuring and managing 1,000+ SKUs across multiple categories without compromising speed, accuracy, or load time.
End-to-End Custom Design
Building a fully custom storefront from scratch — no template shortcuts — with every page engineered to match Maison Concepts' premium identity.
Complex Attribute Management
Defining 8–10 unique attributes per product using Shopify metafields for rich filtering and detailed specs.
Variant-as-Product Display
Surfacing individual product variants as standalone, separately browsable products while keeping inventory and pricing tied to a single parent SKU.
Personalized Product Options
Enabling dynamic, per-product personalization — custom configurations and options — without slowing down the storefront.
Mobile Shopping Experience
Presenting rich product imagery and a multi-step personalization flow cleanly on smaller screens.
Primary Goals
The six primary goals.
Effortless Personalization
Custom engraving, monogramming, and made‑to‑order pieces via a dedicated Custom Concepts Studio.
Always‑On Promotions
Recurring weekly BOGO and time‑bound offers without manual price changes.
Retention‑First Growth
Loyalty rewards and email/SMS automation that turn first‑time buyers into repeat customers.
Operational Scale
Manage a large multi‑category catalog (1,000+ SKUs) cleanly and consistently.
Trustworthy Cross‑Border Shipping
Duties‑paid checkout, 1–2 day Canada shipping, with a clear price‑match guarantee.
Data‑Backed UX
Search, personalization, and behavior analytics — relentlessly tuned for conversion.
TECHNICAL SOLUTIONS IMPLEMENTED
Seven systems, working as one storefront.
01
Personalization & Custom Product Options
Built the “Custom Concepts Studio” personalization flow with rule-based variant logic, plus pre-order support for limited and made-to-order pieces.
Globo Product Options
VO Product Options
SA Variants
Selleasy
02
Promotions & Loyalty Automation
Automated recurring BOGO logic and urgency merchandising without manual price overrides.
Wi BOGO+
Hextom Timer Bar
Smile.io
03
Marketing Automation & Retention
Connected lifecycle email/SMS flows to storefront events for repeat purchase.
Klaviyo
Mailchimp
Shopify Flow
04
Catalog, Search & Discovery
Rebuilt catalog architecture with custom metafields (8–10 attributes per product) for rich filtering, surfaced individual variants as standalone, separately browsable products, and streamlined bulk management with on-site discovery.
