GFB Great Foods Pvt. Ltd. is India’s pioneering manufacturer of frozen fruit juice bars under the brand “Fruitchill”. Established in 2009 in Manesar, Haryana, they produce high-quality frozen bars made with real fruit juice and RO water. With a shelf life of 9 months through pasteurization, they’ve created “crores of Smiles and Lasting Memories” across India.
Project Duration: 50 days
Shopify Website Design & Development
Industry:
Food & Beverages
Webite :
https://fruitchillpops.com/
Product Range:
Imli Twist
Orange
Strawberry
Grape
Mango
CLIENT REQUIREMENTS
Primary Goals
Multi-Channel Sales Strategy
Direct website + Quick commerce platforms
Zepto Integration
Enable 10-minute delivery through Zepto platform
Omnichannel Experience
Seamless ordering across website and quick commerce apps
Real-Time Inventory Sync
Unified inventory across all sales channels
Quick Commerce Readiness
Product listings optimized for Zepto, Blinkit, Swiggy Instamart
Cold Chain Excellence
Ensure proper logistics for frozen product delivery
Specific Requirements:
Attractive color scheme matching brand identity
Zepto Seller Integration
Brand Presence
Order Fulfillment System
Product catalog with detailed flavor descriptions
Contact & support pages
Payment gateway integration
Responsive mobile design (majority traffic from mobile)
Brand Presence
PROJECT OBJECTIVES
Launch professional Shopify e-commerce store
Integrate with Zepto for 10-minute delivery
Implement real-time inventory sync across channels
Create mobile-first, fast-loading website
Set up automated order management system
Enable multiple payment gateways
Build trust through reviews and testimonials
Create B2B/export inquiry system
CHALLENGES & PAIN POINTS
Quick Commerce Competition
Competitors already selling on Blinkit, Zepto, Swiggy Instamart
Need to establish presence on quick commerce platforms ASAP
Young audience prefers 10-minute delivery over traditional e-commerce
Missing out on impulse purchases (ice popsicles = instant gratification)
Omnichannel Complexity
Managing inventory across website + Zepto + future platforms
Preventing overselling and stockouts
Unified order management system needed
Different commission structures per platform
Ultra-Fast Delivery Requirements
10-minute delivery = products must be in dark stores
Cold chain maintained in Zepto's fulfillment centers
Packaging suitable for quick delivery (no damage)
Quality assurance in rapid fulfillment
Multi-Platform Operations
Order processing from Shopify store
Order processing from Zepto
Future expansion to Blinkit, Swiggy Instamart
Centralized dashboard for all orders
Inventory Distribution
Warehouse inventory for website orders
Dark store inventory for Zepto orders
Demand forecasting per location/platform
Shelf-life management (9-month shelf life, but frozen)
Mobile Optimization Critical
70%+ traffic expected from mobile devices
Need for fast loading times on 3G/4G networks
Touch-friendly navigation and checkout
TECHNICAL SOLUTIONS IMPLEMENTED
01
Quick Commerce Integration
Zepto Seller Dashboard integration
Real-time Shopify ↔ Zepto inventory sync
Automated order import via webhooks
SKU mapping across platforms
Dark store allocation system
02
Inventory Management
Shopify as master inventory
Multi-location tracking (Warehouse + Dark stores)
Automated low stock alerts
AI-based demand forecasting
Tools: Shopify Multi-Location, Webgility, Custom API
03
Order Management
Centralized dashboard (Shopify + Zepto orders)
Automated routing (Website → Warehouse, Zepto → Dark store)
Real-time status sync
Tools: Shiprocket, Shopify Flow, Custom Webhooks
04
Shopify Store Features
Mobile-first custom theme
Product pages with nutritional info
Automated low stock alerts
Multiple payment gateways (Razorpay, PayU)
05
Cold Chain Logistics
-18°C storage in Zepto dark stores
Insulated packaging for quick delivery
Quality checks and temperature monitoring
DESIGN APPROACH
Visual Identity
Vibrant colors (Orange, Pink, Purple, Yellow)
Playful, nostalgic aesthetic
High-quality product photography
Mobile-optimized typography
User Experience
3-click checkout
Thumb-zone navigation
Fast loading (under 2 seconds)
Clear CTAs and trust badges
KEY ACHIEVEMENTS
Launched in 2.5 months
Seamless Zepto integration (10-min delivery)
Real-time omnichannel inventory sync
4.5+ ratings on both platforms
Automated 90% of operations
Scalable multi-platform foundation
RESULT
Key Metrics:
Revenue growth
0%
Mobile Traffic
0%
Repeat purchase rate
0%
Reduction in processing time
0%
Conclusion
Successfully transformed a legacy frozen treat manufacturer into a modern omnichannel brand, achieving 350% revenue growth through strategic Shopify development and quick commerce integration, while maintaining operational excellence with 95% inventory accuracy.
eMavens specializes in diverse digital solutions including website development, eCommerce platforms, and user-focused design. We offer tailored solutions to meet your business requirements effectively.
Our dedicated team prioritizes UI/UX design, creating interfaces that are intuitive and engaging. Our experts pay attention to detail, crafting designs that captivate your audience and drive conversions.
Absolutely! Our services encompass Shopify digital marketing strategies designed to enhance your online presence. We develop customized strategies to connect you with your target audience efficiently.
Boasting 19 years of industry experience, eMavens combines technical expertise with creative innovation. This unique blend enables us to deliver tailored solutions that empower your business growth.
Absolutely, we’re proud to collaborate with clients worldwide. We understand the importance of flexibility and communication, so regardless of your time zone, we ensure efficient and transparent project management.
Starting a project with eMavens is simple. Reach out to our team, and we’ll collaborate closely with you to understand your requirements. From there, we’ll craft a solution aligned with your business objectives.
Absolutely, eMavens is well-equipped to collaborate with startups. We understand that startups have unique needs and challenges and are here to provide tailored solutions that align with your goals. Our experience in website development, eCommerce solutions, and digital marketing allows us to assist startups in establishing a solid online presence and creating engaging user experiences. Whether you’re just beginning your journey or looking to scale your startup, eMavens is here to support you every step of the way. Feel free to contact us to discuss your startup’s specific requirements and how we can assist you in achieving your digital goals.
At eMavens, we take pride in being a reliable and cost-effective digital agency that offers a wide range of services to cater to your specific needs. Our project costs are flexible and depend on the scope and complexity of the work involved. We understand that each project is unique, and we work closely with our clients to provide transparent and competitive pricing that aligns with their budget.
Certainly, improving the user experience of B2B and enterprise software is one of our strengths. We understand the unique challenges in this space and can work closely with your team to revamp your software, making it more intuitive, efficient, and user-friendly.
