The Exponential benefits of a Newsletter marketing campaign
A newsletter may sound like a simple idea but in today’s digital age it is anything but simple. With the ability to include a wide variety of different content spanning videos, images, links and written text, the humble Newsletter has emerged as a effective marketing tool for any company. A newsletter gives the opportunity to […]
SEO vs SMO: Route to Web Traffic
In previous years the dominance of Search Engine Optimization was profound. Any business or company that would want to catch customers online would require SEO services. Now due to the explosion in social media traffic the rules of the games are being rewritten. Social Media Optimization is now growing leaps and bounds, it has been able to level the […]
Facebook Advertising: Marketing Boon for Small Businesses
In this day and age, those who adapt excel. This is proving to be true for multiple people who are leveraging the power of social media to promote their fledging businesses. Currently there are many young people willing to take the jump into entrepreneurship due to the small cost associated with advertising and getting the […]
Benefits of Using PPC Advertising to Your Online Business
Top ranking, high traffic and maximum ROI, these are the three key factors that every online business players want to achieve in their online business. In this regard, web marketing techniques play the most crucial role. The two most popular online marketing techniques are Search Engine Optimization and Pay Per Click Advertisement. While Search Engine […]
Pinterest: Pin, Repin, Share to Take Your Business into Next Level
Pinterest, a new photo sharing social website has taken the whole online world by storm since its inception in the year 2010. This new bee has gained mainstream popularity in just a year and it continuing to grow at much faster pace than other. It is also predicted that this social site is likely to […]
Why do Buyers Prefer Online Shopping over Conventional Buying?
With the drastic progress in new technology, information technology has touched the ground. Gradually, internet has taken over our daily lives. It has revolutionized the way of shopping and the behavior of the customers. Because of the lucrative benefits, eCommerce has gained ultimate momentum with the influx of huge strength of online buyers. In recent […]
Open Source V/s Close Source eCommerce Shopping Cart
They all have their positive and negative sides. Open source platforms usually attract lots of community help and develop many more functions and integrations with other platforms then commercial ones. However commercial ones usually give you better paid support and confidence. Three of the top open source CMSs for successfully managing ecommerce sites are: Magento, […]
Original Content- A Way to Boost SEO Ranking of Your Website
Search Engine Optimization is the most essential part of the online world. Every online organization needs to adopt strategies of search engine optimization in order to drive traffic to their site. Content, keyword and Key phrases are the key aspects of SEO activities, without whom, it would not be possible to offer best and effective […]
In the Wake of Penguin 1.1, How to Avoid Google Penalty
To continue with the long lasting fight with web spam and black hat SEO technique compliant websites, Google’s chief web spam fighter Matt Cutts has confirmed a new data refresh to the Penguin algorithm on Twitter. Penguin is the latest Search Engine algorithm update launched by Google. This algorithm has been developed in order to […]